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Marketing Resources

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On Target: Marketing & Promoting Your Library & Services

WiLSWordl 2015
Renee Ettinger, Reference and Instruction Librarian, UW-Green Bay Cofrin Library
Paula Ganyard, Director, UW-Green Bay Cofrin Library
Emily Passey, Assistant Director, Shorewood Public Library

Be Where Users Are: Online Marketing for Libraries  Sarah Houghton-Jan

Blogs:

The Library Marketing Toolkit

The ‘M’ word – Marketing Libraries

Marketing Sherpa

658.8 – Practical Marketing (and More) for Libraries

Seth Godin’s Blog

Duct Tape Marketing

Print Resources

Titles Available in Verso4:

  • Bite-sized Marketing, by Nancy Dowd
  • What They Don’t Teach You in Library School, by Elisabeth Doucett (Chapter 11)
  • Creating the Customer-Driven Library, by Jeannette Woodward (Chapters 11 & 12)

 WISCAT Titles:

  • Creating Your Own Library Brand, by Elisabeth Doucett
  • Marketing Insights from A to Z, by Philip Kotler
 

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